Indonesia is a country in Southeast Asia. Lying along the equator, Indonesia has a tropical climate which is condusive to grow numerous spices. Once being famous for spices, the country drew foreign colonial powers to try to take control over the nation and monopolize the sources of the precious spices.
Introduction
Spices, one of Indonesia’s natural resources and the most valuable commodities, have attracted the attentions of founders of PT. GUNACIPTA MULTIRASA. The company, started in 1942 as a home industry, ground, blended and packed spices for practical and easy use. The products were known under the brand of KOEPOE-KOEPOE.
In 1989, after the legal establishment of PT. GUNACIPTA MULTIRASA, modern technology were introduced to process spices. And to bring the customers the best spices in packaging, the company only used the highest quality spices. In 1994, the company supplied spices to kitchens of consumers around the archipelago as well as those in Australia and the United States.
Along with the company restructuring, PT. GUNACIPTA MULTIRASA acquiring a well known brand called DUA BELIBIS. Having an exceptional flavor, this chili paste immediately became the consumers’ favorite and most sought. The brand excelled the similar products.
Last but not least, we hope this company profile serves the principal purpose of its publication and of use.